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Lessons learned by Steve Jobs

“It better be worth it.” – Steve Jobs

Steven Paul “Steve” Jobs was an American pioneer of the personal computer revolution of the 1970s. Shortly after his death, Jobs’ official biographer, Walter Isaacson described him as the “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

  1. Put your heart and soul into it and nothing less. Don’t just go through the motions. If it’s really worth doing, then it’s worth doing really well. Steve says, I think the key thing is that we’re not all terrified at the same time. I mean, we do put our heart and soul into these things.

    Steve Jobs
  2. Pick your priorities very carefully and say no to the hundred other good ideas. Steve says, People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

    Steve Jobs
  3. Perseverance pays off. Steve says, I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

    Steve Jobs
  4. Make people great. It’s tough love. Steve says, My job is to not be easy on people. My job is to make them better.

    Steve Jobs
  5. Innovation distinguishes between a leader and a follower. You don’t buy your way through innovation. Innovation is a by-product of leading great people. Steve says, Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.

    Steve Jobs
  6. Excellence is a way of life Steve found the art in life and the beauty in engineering. He sets a higher bar. Steve says, Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. Jobs also says, We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.

    Steve Jobs
  7. Drive to do great things. It’s your ambition, passion, and drive that will take you places you never dreamed possible. Don’t worry about impressing others. Impress yourself.

    Steve Jobs
  8. Beginners don’t have baggage. The lightness of a beginner frees up creativity. Steve says, I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

    Steve Jobs
  9. You just might be right, even if nobody listens to you. Just because nobody listens to you doesn’t mean you’re wrong. Steve says, You know, I’ve got a plan that could rescue Apple. I can’t say any more than that it’s the perfect product and the perfect strategy for Apple. But nobody there will listen to me.

    Steve Jobs
  10. What you don’t do defines you as much as what you do. Steve says, I’m as proud of what we don’t do as I am of what we do.

    Steve Jobs
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